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Past freelance work · display design

Organic watch-display tree

A specialist organic modelling assignment coordinated under white-label, from retail concept to fabrication-ready output.

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The brief

What the project needed

A design studio intermediary needed an organic 3D model of a retail watch-display tree converted into a production-ready fabrication model, with STEP export and presentation renders.

The constraint

What had to be resolved

The original organic form needed to become a usable fabrication model while the intermediary stayed client-facing throughout the white-label engagement.

Key decisions

How the work was directed

  1. Treat the retail concept and the fabrication model as distinct stages of the same project.
  2. Coordinate specialist organic modelling under the agreed white-label route.
  3. Prepare the technical STEP export alongside presentation visuals rather than as a separate handoff.

Approval stages

A clear review path

  1. Organic concept review.
  2. Fabrication-model review.
  3. STEP export and technical handoff check.
  4. Presentation-render review.

Deliverables

What was handed over

  • Organic 3D modelling of the watch-display tree.
  • Production-ready fabrication model.
  • STEP export.
  • Presentation renders.

Final visuals

Selected final outputs

The final handoff combined technical production files with presentation visuals for the intermediary’s project route.

Organic watch-display tree production model
Organic model view
Organic watch-display tree front model view
Fabrication-model view
Organic watch-display tree detail model view
Detail model view
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